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Notes from the work.
Practical guides on search, paid media, social and video, written by the people who do it every day.
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SEO1 April 2025
The Complete SEO Guide for Indian Businesses in 2025
Everything you need to rank higher on Google India in 2025 — technical SEO fundamentals, keyword strategy, local SEO, content clusters, and link building for Indian businesses.
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Digital Marketing1 March 2025
10 Digital Marketing Trends Reshaping India in 2025
From AI-driven personalisation and short-form video to vernacular content and voice search — the 10 digital marketing trends every Indian business needs to know in 2025.
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Social Media10 February 2025
The Ultimate Social Media Strategy for Indian Businesses in 2025
A practical, platform-by-platform guide to building a social media presence that drives real business results for Indian brands — not just likes and followers.
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Paid Advertising10 September 2024
How to Build a Winning Strategy for Paid Search Advertising
Learn how to build a winning PPC strategy — from defining goals and keyword research to crafting ad copy, optimising landing pages, and maximising ROI from paid search.
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Social Media5 September 2024
Facebook Advertising: Tips and Strategies for Success
Master Facebook advertising in India — audience targeting, ad formats, budgeting, retargeting, and the strategies that drive real ROAS for Indian businesses on Meta.
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B2B Marketing19 August 2024
LinkedIn for B2B Digital Marketing Success in India
Learn how Indian B2B businesses can leverage LinkedIn for lead generation, brand authority, and sales — from company page optimisation to LinkedIn Ads and founder-led content.
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Influencer Marketing31 July 2024
The Power of Influencer Marketing for Indian Brands
Discover how Indian businesses can harness influencer marketing — from choosing the right creators to briefing, measuring ROI, and maximising campaign impact with nano and micro influencers.
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Social Media27 July 2024
Instagram for Business: A Complete Guide for Indian Brands
Learn how to use Instagram for business in India — from setting up a high-converting profile and Reels strategy to Instagram Shopping, hashtags, and analytics that matter.
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Video Marketing23 July 2024
Your Guide to Master YouTube: Start, Grow & Monetise Your Channel
Everything you need to start and grow a successful YouTube channel — from defining your niche and producing quality content to growing your audience and mastering YouTube monetisation.
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Agency13 July 2024
5 Reasons Why You Need a Digital Marketing Agency
Discover the 5 key reasons why Indian businesses benefit from hiring a digital marketing agency — from specialist expertise and faster results to cost savings and scalability.